Congratulations to Tom Burke, owner of Capital Realty who's brand new website went live this week at www.capitalrealty.co.nz. The new site replaces the previous the "coming soon..." web page, so it wasn't hard to improve on.

Property Search

The website features a fully searchable list of commercial properties for lease in Wellington. And behind the scenes it's easy for Tom to add new listings as they become available.

Property Alerts

Website visitors can sign up to receive email property alerts specific to size of commercial property they are looking to lease.

Have you ever wondered whether people click on the links contained in your email signature? It could be that the dozens of emails you send out daily to your customers and suppliers are actually a valuable source of leads, but you have no idea because you're not measuring it.

Fortunately Google Analytics offers an easy way for you to add tracking code to your email signatures so any clicks appear in your Google Analytics reports.

It's called the Google Analytics URL Builder and with it you can specify a number of parameters which help you track the clicks and actions that come specifically from your email signature.



Imagine the possibilities for campaigns you could run directly from your email signature?

How about including a special offer in your email signature, then tracking it specifically using the "Campaign Name" parameter that you specify in in the URL Builder.

If you try it, let me know how you get on :) Or let us know if you need a hand to set it up.

If you are in the business of software development you need to check out http://getsatisfaction.com - we spend a lot of time online (working!) and see a lot of online tools... this one stands out as one of the best we've seen in 2009.