Have you ever wondered whether people click on the links contained in your email signature? It could be that the dozens of emails you send out daily to your customers and suppliers are actually a valuable source of leads, but you have no idea because you're not measuring it.

Fortunately Google Analytics offers an easy way for you to add tracking code to your email signatures so any clicks appear in your Google Analytics reports.

It's called the Google Analytics URL Builder and with it you can specify a number of parameters which help you track the clicks and actions that come specifically from your email signature.



Imagine the possibilities for campaigns you could run directly from your email signature?

How about including a special offer in your email signature, then tracking it specifically using the "Campaign Name" parameter that you specify in in the URL Builder.

If you try it, let me know how you get on :) Or let us know if you need a hand to set it up.