Internet Marketing

DEFINE: Internet Marketing is the term given to the marketing of products and services over the Internet.

Internet Marketing includes a number of disciplines:

  • Search Engine Marketing (SEM)
    • Search Engine Optimisation
    • Pay per click advertising (PPC) e.g. Google Adwords
  • Email Newsletter
  • Banner Advertising
  • Web 2.0 - Initiatives such as Blogs, Social Networking, Hosted Services.
 
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